Levels are open to all members and are based on your annual spend (or, if you are a Cardmember, it may also be based on points earned, whichever comes first).
There are 3 levels:
Core = <$500 annual brand spend
Enthusiast = Cardmembers automatically start at Enthusiast level and Members reach this level with a $500-$999 annual spend at Gap, Banana Republic, Old Navy, Athleta, Gap Factory and/or Banana Republic Factory.
Icon = 5,000 points as a Cardmember or $1,000+ annual brand spend for Members and Cardmembers. Gap Inc. World Mastercard®️ Cardmembers start at Icon level.